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Even as recently as the mid 1990’s the majority of people
seemed to function just fine without owning a mobile phone. The
world continued to turn, people kept up with one another and
generally nobody gave a second thought to being contactable 24-7
wherever you happened to be.

How things change. A
decade on and on-demand communication is everywhere and living
without a mobile phone is literally inconceivable. How did we
manage to cope without them? Now everyone has one from kids in
primary school to grandparents. Mobile phones have turned into
an everyday item akin to a wallet or watch within the space of a
decade and furthermore they have become a fashion icon.


As well as the phenomenal growth of mobile phone
usage they have rapidly become a cultural article, its’
attributes extending beyond the functionality of a communication
device but also to the slightly more intangible fashion
accessory. Like all fashions, phones change and great emphasis
can be placed on having the ‘right’ or the latest mobile phone.
But in an ever changing and fast moving marketplace it can be
difficult to keep up with the latest mobile phone developments.


Camera functionality, Bluetooth and MP3 support have
all become embedded features of mobile phone functionality.
Keeping up with the Jones’ seems to be increasingly important in
modern life and the mobile phone market is no different. But
with phone contracts renewing only once a year how easy is it
for consumers to keep up to date with handset trends to make
sure that they have the latest phone?

If you are
determined to keep up with the trends the web offers a suitable
forum to research and choose your next phone. Reseller sites
such as Dial-a-Phone specialise in offering the latest
mobile phone handset and a brief browse around such sites
allow you to research and select the functions and styles of
handset that you want - even if your network provider seems
unwilling to provide this. Similarly online forum and review
sites offer an insight into the pluses and minuses of the latest
mobiles from a user
perspective. Comparison shopping is one of the web’s strong
points and for a market which is rapidly evolving offers the
consumer a place to research and keep up to date with the latest
phone developments.

With the latest mobile phones
seemingly becoming old hat within three months the notion of a
mobile phone as a fashion accessory becomes problematic for the
individual. While you may be mocked by friends for your out of
date handset you can find some comfort in the knowledge that
their gleaming new handset will soon be redundant itself,
superseded instead by the latest mobile phone with increased
functionality and enhanced aesthetics.

When you copywrite for the internet. You are basically doing two things. You are doing marketing and writing good articles.

If you neglect either, you will put across the impression that you are on a marketing campaign that has a few screws loose. The marketing aspect will gauge whether you can attract attention. It will ascertain if you can connect with the reader and get his or her attention.

The writing aspect will prove if you can get the message across clearly and creatively. If your writing is not polished, the reader will get the impression that you are not a professional at what you are doing. And this is a bad thing to start with.

To avoid this you must keep in mind a few keys to online copywriting success. These keys will help you get a firmer grasp on the interplay between writing and marketing so you can better you copywriting powers.

1. Be Creative
Don’t look for rules when doing your copywriting. Rules are good because they help set a standard for which all of your work will adhere to. Unfortunately, rules can sometimes dampen one’s creative spirit.

In today’s fast-paced information world, he who remains dormant loses out. To keep up with the times you must be constantly on the look out for fresh and exciting ways to get your customer’s attention. This could be a new concept of writing or a creative way to push an advertisement.

The internet makes a lot of new things possible. We are only beginning to scrape the tip of the iceberg with the possibilities the internet brings to the online marketer, and the online copywriter.

For example, some would use startling trivia to get the readers attention. Or blurt out something so preposterous, it would shock the life out of readers - which of course will lead to a logical conclusion that drives interest to the product or service the copywriter is pitching.

However, you must be careful that your creativity will not come across as annoying or misleading. This will drive people away instead of attracting them.

For example, some copywriters would create ads that present a seemingly irresistible offer. The reader, interested by the ad would read on further, only to find out that the first offer was just a ruse to get attention. This would seriously annoy the reader and dash any hope that he or she would develop any further interest in your product.

2. Attention, Attention, Attention
If you ad cannot attract attention, it is a failure. Your ad should be one that when placed among other ads, it would stand out.

Remember that you are not the only one who tries to get ads across to internet users. There will always be competition waiting in the wings. Never be complacent and settle for so-so advertisements. They will only get lost in the rubble of ads that litter the internet.

How do you make the ad stand-out? First of all, you cannot make the ads stand-out for all people. You must remember that you are targeting a specific portion of the population. If your products are pipes, you are trying to speak directly to those who are in need of pipes.

You will have to make an ad that stands out to them. Get their attention! Say something loud, but honest! Make them an offer they cannot refuse. But always make an offer you can come through with.

3. Focus on Benefits, Not the Features
People are not concerned with the features, believe it or not. They want a general statement of how your product or service will benefit them. Don’t go around saying, “Look at my deluxe, 200-horsepower, chrome-plated, vacuum cleaner. It can suck up marbles, dust, and other stuff.” This does not attract people.

Say instead, “Clean any carpet, no matter how dirty it may be!” This leaves out the details but goes ahead to address the direct need of the user. If your product features details that you are sure will sweep the reader off his feet. You may present if after addressing his primary need.

Don’t Forget These Keys
These are merely guidelines that outline the basic tenets of online copywriting. With your talent, you can be sure that you can aid the evolution of the online copywriter. Keep these keys in mind and you can be sure your online copywriting skills will dramatically improve.

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“Plan 9 From Outer Space” is said to be the worst movie ever made. As a matter of fact, the movie is so bad that people actually enjoy watching it to the point that they will call up their friends, buy lots of popcorn, go to a local Blockbuster and purposely rent it for the intention of spending 79 of the most hysterical minutes you will ever spend watching a supposedly “serious” movie.

So why all the fuss? Is this movie so bad that it is actually enjoyable?

To answer that question you first have to understand one of the most odd turn of events in even making the movie in the first place. The movie featured Bela Lugosi. He was by no means one of the major stars of the movie, playing a ghoul man, which is just as well. See, Lugosi, who was famous for his role as Dracula, died during the making of the film. This presented a bit of a problem since he was to have some speaking parts. So to “correct” this problem, the producers got a “double” to finish the rest of the movie in Lugosi’s place. This took the form of the double doing nothing more than walking around with a cape in front of his face so that nobody could tell that it wasn’t Lugosi. This alone made this movie a laugh riot.

But the movie laughs don’t end with a Lugosi stand in. The plot, what there is of one, revolves around aliens from outer space (what else?) who are a little ticked off by the stupid minds of the planet Earth. So they come to our planet and set up their operation in a California cemetery. Their ultimate plan is go animate the dead people buried in the cemetery and send them off to march on the capitals of the world. To date, they’ve only managed to animate three zombies, but this doesn’t in the least discourage them. A subplot involves an airline pilot, who lives near the cemetery, trying to save his wife from the middle of this mess.

If the movie plot wasn’t bad enough, the scenery was even worse. The cemetery clearly had cardboard tombstones as props. The flying saucer that was heading towards the Earth looked like two candlestick holders glued together. The special effects budget for this joke of a movie couldn’t have been any more than a few hundred dollars, if that.

The movie featured a few performers who went on to become very famous characters in their own right. One of them was Vampira, who played a vampire girl in the movie. Another one was Tor Johnson who played Inspector Dan Clay. Johnson went on to play in many low budget science fictions, though none quite as bad as this one.

Following what goes on in this movie is close to impossible. There are so many goofs, such as the scenes changing from day to night and back to day again in a matter of seconds, that not busting out in laughter while watching this nightmare is close to impossible.

Maybe that’s what the legendary Ed Wood had in mind when he made this canned film classic.

Michael Russell
Your Independent guide to Films.

1. Save up to 50% per month on convenience cleaner cloths by cutting them into half, i.e. dryer softener cloths, face cleanser cloths, etc.

Savings: $5 per month

2. Find more thoughtful gifts and buy when the item is on sale, shop for birthdays and holidays throughout the year not at the time of the events.

Savings: $10 per month

3. Bring your lunch to work once a week instead of eating out.

Savings: $7 x 4 weeks = $28 per month

4. Don’t go to the coffee shop on the weekends.

Savings: 2 visits @ $2 = $4 per week x 4 weeks = $16 per month

5. If you carry a balance on your credit card, and you’re only able to afford paying the minimum monthly amount, pay weekly installments instead of one monthly payment. For example, if you owe $100 per month, pay $25 per week. Because credit card companies accrue interest daily on your balance, paying only once a month is a huge detriment to your fiscal health.

Savings: $10 - $100 per month (or more!)

6. Instead of a family night out, consider having an old fashion picnic together or a bike ride. Curbing entertainment costs doesn’t mean curbing the fun.

Savings: $25+ per month

7. Spend a day cooking meals that can be frozen for later use for your family. Once a Month Cooking, a book by Mary Beth Lagerborg and Mimi Wilson, features grocery lists and recipes to prepare and freeze a month’s worth of food for you and your family. Not only are you able to purchase the food in bulk, this method prevents having to throw away any spoiled food.

Savings: $50+ per month

8. If you are a regular monthly book buyer, stop the habit and visit your library instead! If you insist on buying books, buy it used at your local store or online at merchants such as www.half.com or www.amazon.com. Even a better idea, how about selling the books you have that you don’t need!

Savings: $5 - 15 per month

9. Use less expensive gasoline. If you live in North America and have Internet access, you are able to search for the cheapest gas price in your neighborhood with Gas Buddy, www.gasbuddy.com.

Savings: $5 - 15 per month

10. Use two-for-one coupons when dining out; search for these in local newspapers, flyers, and in your “junk mail.” If you are a group of four or more people, consider buying dining certificates at Restaurant.com, www.restaurant.com. After choosing your city and state on the Website, you will be presented with a listing of restaurants vying for your dining dollar!

Savings: $5- $50 per month

About The Author

Kimberly A. Griffiths

This is an excerpt from ONE PAYCHECK AT A TIME, OnePaycheckataTime.com, by Kimberly A. Griffiths, ISBN: 1591133327. ONE PAYCHECK AT A TIME, a 200 page workbook, contains budget management exercises for an entire year of paychecks. The author, Kimberly A. Griffiths, has been through the vicious cycle of debt herself, and provides a no-nonsense system to managing your money paycheck to paycheck. You customize the journal based on your pay schedule and learn the necessary tools for making ends meet. kimberlygriffiths@onepaycheckatatime.com